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Not sure what inbound marketing really is? Or why your business needs to include it in your online business practices? Also known as content marketing, inbound marketing tactics are used to attract new prospects to a brand or business in hopes of gaining new customers. To do this, marketers use strategic content creation plans tailored […]
If you own and operate a small business, you’ve probably heard people talking about how email marketing is one of the most effective selling methods to your customers. In fact, according to HubSpot, for every $1 spent as part of a business email campaign, approximately $38 are generated. When you do the math, that’s a staggering 3,800% […]
If you’re like me, you’ve heard the term SEO time and time again. However, most people only have a very vague understanding of SEO and what it really means for your website. In the following article, we’ll explore SEO basics to help you understand how you can leverage this powerful tactic to help reach a […]
Curious about how COVID-19 is distrupting traditional commerce? Learn how COVID-19 is impacting digital marketing around the world in today’s featured blog. The world will one day return to a normal, more consistent with what we experienced pre-pandemic. However, it will never go back to the way it was completed. One way in which COVID-19 […]
To state the obvious, off-site SEO is just as important as on-site SEO. But when most people think of SEO, their mind usually wanders to on-site blog content, keywords, meta tags, etc. While on-site factors certainly do contribute to your site’s SEO, it’s important to remember that not all SEO is performed on-site. In fact, […]