Creating a content calendar for your brand


While having a solid content strategy is vital in today’s digital ecosystem, a content calendar can single-handedly make or break the success of even the most well-planned strategy.

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So in some ways, a content calendar is one of the most important aspects of your content marketing strategy.

Why, you may ask?

Because a content calendar helps to keep your content distribution on track.

It lets you see what’s coming up next and can help you avoid falling behind and needing to write up last-minute content.

In today’s blog post, we’re going to take a look at the importance of creating and sticking to a content calendar, as well as how you can plan your own.

Why use a content calendar?

Using a content calendar ensures that you and your team stay organized and on top of your content creation.

Content calendars make it easier to keep track of your deadlines and can also give your entire team more transparency when it comes to content that you’re planning on publishing in the future.

To put it simply, content calendars make the entire process of creating, curating, and publishing content much easier to accomplish for everyone involved.

Building a content calendar for your brand

Now that you understand the importance of using a content calendar, let’s take a look at how you can create your own just like all the leading brands out there.

So where do you start?

Choose your content types

The first thing you’ll need to do is to decide on the types of content you want to use and your publishing schedule.

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Here are a few of the most common types of content:

  • Videos
  • Blog posts
  • Social media posts
  • Podcasts
  • Landing pages
  • Newsletters

There really aren’t any limits when it comes to the type of content that your brand can publish.

Also, keep in mind that not all types of content are going to work for your business.

For example, if you run a cosmetic company, your going to want content that’s highly visual. Therefore, video tutorials or how-to blog posts are probably your best bet.

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On the other hand, if you sell cosmetics, newsletters and infographics might not click as well with your audience.

So just be sure to take some time to think about what types of content are going to work best for your brand. Then, start small, and diversify your content offering as your brand continues to grow.

Decide on your schedule

Then, once you’ve decided on the type of content you’ll publish, you need to decide on your publishing frequency. For example, you could choose something like:

  • two blog posts per week
  • one video post per month
  • one e-book per quarter

Just keep in mind that your publishing schedule can either grow or shrink depending on your audience’s reaction to your content.

So let’s say you start out by publishing only one blog post per month. But you quickly notice that your content is being well-received by your audience.

In this care, you might want to consider publishing blog posts more often.

Create your calendar

The next thing you’re going to want to do is to create a spreadsheet and fill it in with the information you’ve decided on.

At this point, you can add as much or as little information as you want in your columns. Just make sure to include the following information in your calendar to help you keep track of your content:

  • Publishing date
  • Topic/keyword(s)
  • Content format

Here’s an image of a mock content calendar:

content calendar

Learn more about the tools you can use to manage your content calendar here:

Final step: Sticking to your schedule

Now I’m sure you’re well-aware of it since we’ve already talked about this, but the entire reason for creating a content calendar is to help you plan and organize your content.

By having your content and its publishing schedule laid out in front of you or your team, there should be no reason to fall behind on creating your content.

When it comes to content marketing, consistency is key.

By delivering certain types of content on a given schedule, your audience will come to expect this type of content from you.

And some might even learn your schedule enough to expect your blogs, videos, or infographics on certain days. So don’t leave your audience in the dark.

I know you already have a busy week, but by taking an hour or two to plan a content calendar, you’ll be simplifying the content creation process. And in turn, it makes your busy workday just that much easier.

Still not sure where to start when planning content for your brand?

Working with an experienced content marketing agency will provide you with the necessary knowledge and guidance to navigate the process of creating content.

Hobo marketing

Learn more about promoting your brand online in 2019.

What are some of the most important things you keep in mind when creating a content calendar? Don’t be scared to share your tips and tricks with our community.

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