Best Tips For Writing Awesome Blog Posts


Are you a blogger? Looking for the best tips for writing for awesome blog posts?

Do you ever feel like you’re struggling to come up with new content ideas?

Need some tips to help you simplify your content creation process?

Then you’ve come to the right place.

In the following article, we’re going to take a look at a few tips for writing awesome blog posts.

person writing on brown wooden table near white ceramic mug

Write Anatomically Correct Blog Posts

There are certain key areas of your blog posts that require more attention and care than others.

According to the Hubspot, there are a total of 6 integral parts of a lead-generating blog post. This includes:

  • An eye-catching title
  • Internal links to one or more landing pages
  • A sidebar with a few CTAs
  • Social sharing buttons
  • A call-to-action at the bottom of the post
  • Relevancy – ensuring the post is relevant from beginning to end.

Learn more tips from marketing guru, Neil Patel here.

Best Tips For Writing
Parts of the blog anatomy.
more anatomical parts to include in your blog posts
Example of more anatomical parts to include in your blog posts.

Know Your Blogging Platform

By knowing all of the ins and outs of the content management system of your choice (CMS), you’ll be able to ensure that your blog posts the best they can.

Another best tips for writing awesome blogs is to take the time to learn how to use your platform’s HTML/visual editor, which will allow you to better format your posts, insert images or embed videos.

It doesn’t matter which blogging platform you use, whether it’s Tumblr, WordPress or GoDaddy, it’s important to keep yourself up-to-date on its latest features and updates.

flat screen monitor

Use Categories

Whether you’re writing a one-off post or a post as part of a broader series, it needs to fit into a category relevant to your blog, as well as your overall content marketing strategy.

In other words, your blog posts need to stay on topics and fit into a pre-established set of categories.

For example, HubSpot has several different categories on their blog. And each blog post is written specifically to fit into one of these categories.

Writing on relevant categories allows both the writer and the readers to stay focused on what they can expect when reading a blog post.

So take some time to set up a few different relevant categories for your blog.

Ask yourself, do they make sense to your business and industry? Do they fit into your overall business objectives?

Having well-defined categories for your blog helps you generate meaningful and relevant topics for your blog posts.

Use Meta-Descriptions

Most major search engines display a maximum of 160 characters as a description on their search results pages. And if you don’t set a meta-description, which is a concise summary of the page’s content, search engines will use the first 160 characters from your blog post or pages.

It’s important to remember, though, that you need to keep your meta-descriptions shorter than 160 characters. If you go over this limit, the description will be cut off and your viewers won’t be able to see the full description on the search results pages.

Read more best tips for writing blogs here:

example of how a post's description appears in Google search results
An example of how a post’s description appears in Google search results with and without the meta-description.

Create a Content Calendar

Most bloggers find using a content calendar excellent for scheduling and organizing their topics for blog posts. Plus, you can even use a content calendar to help you track more elaborate metrics of your website’s stats.

I suggest using several different tabs in a spreadsheet to track your blog post data. For example, you should be tracking topics, keywords, categories, meta tags, publishing dates, authors, etc.

You can download, copy, and use this simple Content Calendar Spreadsheet.

Re-Purpose and Fine-Tune Old Posts

Like any other form of art, writing a blog post is rarely completed in a single draft.

that’s why most blog writers find it useful to routinely revise and update their old blog posts as they go along.

Every couple of weeks, it’s a good idea to re-read your old posts and check for grammar mistakes, spelling, and punctuation. And don’t forget to check and make sure all of your links are working.

If you’ve recently written newer blog posts, you can also go back to your old posts and link them to your new ones to help your posts build their SEO ratings.

two Apple keyboards

Learn SEO Writing Techniques

By using a few simple SEO tips and best practices, you can significantly increase the odds of having your blog posts found by search engines, and most importantly, Google.

Here are a few helpful SEO writing tips, according to the State University of New York at Plattsburgh:

  • Google likes text
  • Google likes formatting
  • Google likes fresh content
  • Google likes accessibility
  • Google likes outbound links
  • Google likes internal links
  • Google likes when you tell it where you are
  • Google likes information experts

Structure Your Content With Headings

The heading structure of your blog pages is another extremely important aspect of your on-page SEO.

Having headings helps define the context of the content, which parts of the content are important and relevant, and how the entire blog post is interconnected.

And because each blog post has its own goal, it needs more context than just your blog’s home page or its categories.

The five most important principles to remember are:

  • The most important heading is the H1 or Title heading. A blog post usually only has a single H1 heading.
  • Following sub-headings should be H2s
  • Sub-subheadings should be H3s, etc.
  • Headings should contain valuable and relevant keywords.
  • For longer-form content, headings help readers scan the post and find the parts that they are interested in.

Add High-Quality Images

It’s important that your blog posts are made up of more than just headings and words.

There are several ways in which using the right images can help increase engagement and views on your blog.

Images help convey the overall feeling and emotions of the blog post. They also help illustrate any analogies or metaphors that might be part of the posts main idea,

person holding white Apple Magic Mouse beside iMac and keyboard

You can also use images to try to evoke feelings of curiosity or surprise within your readers.

In other words, images help complement the idea behind your headline and topic. Not to mention, you can also use images to make your readers smile.

Most readers are visual learners. Therefore, images can help them take in and retain the information from your post.

Take a Journalistic Approach

When you’re trying to come up with ideas for blog posts, you can likely find a lot of inspiration from the way that traditional journalists approach their news stories.

To have your blog posts keep your readers engaged, you need to build trust. And to do this, you need to get your facts straight. There’s no faster way to lose readers than by quoting misinformation.

It’s also important to give credit to any sources that you’ve used to acquire your information. Not only does this show respect to others in the industry, it also helps build credibility to your blog posts.

Another age-old technique journalists often use is known as the inverted pyramid.

Essentially, the first paragraph is a basic overview of the article, and then, subsequent paragraphs gradually delve into more details about the topic.

And lastly, don’t forget to edit and proofread your work before publishing it. Nobody, including search engines, like reading blog posts that are full of errors.

Best Tips For Writing
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Best Tips For Writing – Get In The Zone

Ideas for awesome blog posts happen at odd times…

Maybe you’re driving in your car, sitting on the couch watching a movie, or yes, an awesome blog idea might even come to you in the middle of the night.

But the chances are, you’re likely to be writing your blog post across multiple drafts and revisions, and depending on how fast you work, it might even take a couple of days.

But what’s important is to find a time and place where you can get into a zone for writing and allow yourself to focus on the task at hand with as few interruptions as possible.

That, and keep these best tips for writing blog posts in mind, and you’ll be well on your way to writing the best blog post of your life!

To learn more about blogging or to learn how blogging can help you grow your business, get in touch with The Hobo Marketing Company today.

Do you have any special tips and tricks that you use to come up with new blog posts? We’d love to hear about it in the comments section below.

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