Looking for the best blog tips for 2020?
Recently, I published a blog post on how to write awesome blog posts.
And while I tried to touch on the most important aspects of writing a good post, there are so many other points that I didn’t get the chance to touch on.
So in today’s blog post, we’re going over a few additional rockstar blogging tips to help blow your audience away.
Let’s dive in!
Incorporate SEO and Design Elements
It’s not good enough to just have a blog. You need to have a good-looking, user-friendly blog.
The overall design of the website will be the first thing that you’re visitors see. Therefore, your blog design and layout can have a huge impact on your page views, bounce rate, and conversions.
There are certain key design elements that you’re going to want to include on your blog website, such as:
- A search box
- An RSS feed
- Breadcrumbs (to help users navigate your site’s pages)
- A “flat site” architecture (which minimizes the number of clicks it takes a user to reach your blog posts/content)
- Links to your top-performing content (but not too many)
- Avoid over-using ad space
- Always encourage comments and feedback from your viewers
- Social sharing buttons
For more tips on SEO, check out our recent blog post titled Off-Site SEO Tips for Small Businesses.
Use Lists (And Lots Of Them!)
List articles, which are sometimes referred to as listicles, have recently become a very popular type of blog format.
According to most content marketers, there are three different types of list articles you can create: brief lists, detailed lists, and hybrid lists.
A brief list doesn’t use very much description. However, it is designed to entice the reader to bookmark the post to use as a resource later on down the road.
With a detailed list, each list point should be its own thought, serving as a powerful way to convey complex or detailed information on the topic.
Lastly, a hybrid list makes use of both formats, brief and detailed lists. Often times, this will be accompanied by a highly-descriptive narrative or individual explanations between the actual list points.
This post, for example, has quite a bit of detailed information on each topic point, making it a good example of a detailed list.
Track Your Blog Metrics – Blog Tips 2020
You’re not going to be able to know if your blog posts are performing well unless you track and monitor their performance. Here are the five most important metrics to track:
- Inbound links
- Social shares
Measure these five metrics regularly to identify any weaknesses that your content may be producing. At the same time, this will also help you learn about what your audience truly cares about, as well as what blogging tactics are working well for you.
When you identify any topics and tactics that work particularly well, make an effort to replicate them, and be willing to forgo any ideas that aren’t working well.
One expert tip is to identify your top 5 best performing blog posts and try to find what they have in common.
Don’t Forget About Names and Bios
The next item on our list of rockstar blog tips 2020 is to make sure you’re including names and bios on your blog posts.
Blog readers aren’t only interested in blog posts. They’re also interested in the people who write them.
For example, just imagine coming across a particularly well-written blog post. You decide that you want to read more content from the author, but when you search for the author’s name, all you find is “admin”.
So even if you’re the only person writing blog posts on your website, make sure to include your name, title, and any other information that may relevant.
Consider Publishing Curated Content
When writing a blog post, it can either contain original information and content or it can be curated content that you’ve sourced elsewhere online.
There’s often a misconception that using curated content is unoriginal and a lazy way of creating a blog post, but I think it’s just the opposite.
In fact, it takes time and consideration to create high-quality curated content, which often results in a valuable piece of content that helps information seekers save time by cutting through all the online clutter when looking for answers.
This type of “tips” blog post is a great example of curated content, which pulled and compiled marketing expertise from other industry leaders who’ve already written about tips for blogging.
Essentially, curated content can help put vital pieces of information together in a way that wasn’t available online before.
Promoting Your Content – Blog Tips 2020
When actually writing and creating your blog posts, it’s a good idea to keep the publishing and promoting stages in mind as well.
You’re going to want to make sure that each blog post you create has a clearly defined call-to-action. In other words, you need to make it crystal clear what you want your readers to do when they’re finished reading your post.
The promotional stage is also important to keep in mind and can involve a good amount of strategic thinking.
For example, you might want to put a different plan in place for your average, awesome, and super awesome blog post.
While you’re going to want to put a large amount of effort into promoting your super awesome blog post, you might only share your average blog posts a single time on social media.
But you’re not going to be able to promote your blogs very well if you don’t have an active, engaged audience.
That’s why it’s important to work on clearly defining your target audience before you start creating, publishing, and promoting your content.
It’s sometimes hard to figure out what to create blog posts about, especially if you’re trying to publish several blog posts every week of every month of the year.
But one extremely effective way to come up with relevant content ideas is to dive into our audience analytics and find out what sort of questions your audience is asking on search engines.
For example, if you’re a cosmetics brand, you might find that many of your audience members are asking, “Are there any harmful chemicals in my cosmetics?” and landing on one of your competitor’s websites.
You would then want to take advantage of this by exploring other similar and relevant questions you could answer to draw in some of this same audience.
By learning what questions your web visitors are asking, you can maximize your content’s potential to be a valuable solution to the reader.
Creating Valuable User-Centered Content
Likely the biggest mistake a blogger can make is missing the mark of their target audience. In other words, forgetting who their readers are and what they’re interested in.
Essentially, your content should primarily serve as customer service. And in order for it to be helpful, it needs to be user-centered and clearly communicated in simple language.
In other words, to create valuable content, you need to find out what your users’ problems are how to align your content as a solution to their troubles.
According to industry experts, your content needs to be findable, readable, understandable, actionable, and sharable.
- “Findable content includes an H1 tag; at least two H2 tags; metadata including title, descriptors, and keywords; links to other related content; alt tags for images.
- Readable content includes an inverted-pyramid writing style, chunking, bullets, numbered lists, following the style guide.
- Understandable content includes an appropriate content type (text, video), an indication that you considered the users’ persona, context, respect for the users’ reading level, articulating an old idea in a new way.
- Actionable content includes a call to action, a place to comment, an invitation to share, links to related content, a direct summary of what to do.
- Shareable content includes something to provoke an emotional response, a reason to share, a request to share, an easy way to share, personalization.”
Contact us today to learn more about how content marketing can help your business grow.