Email Marketing: 4 Easy Steps To Start An Online Business
Have you heard about email mail marketing? Or how millions of people all around the world are using email marketing to earn hundreds of thousands of dollars per year?
Well, if you want to make money, online, the best way to do so is with email marketing.
Like any other form of marketing, email marketing involves marketing and selling to your customers via email.
If you were to ask most marketers today, email marketing is the leading way to generate money online.
Because if a person is willing to give you their email, you can be sure that they’re already interested in your company, product(s), or service(s).
So instead of trying to sell to people that might not be interested in buying from you, you’ll be selling to people that are significantly more likely to make a purchase or interact with your brand.
In the following article, we’ll take a look at how you can start your very own online business with email marketing.
Choose A Great Business Model
When it comes to starting an online business, there are plenty of different business models to choose from. For example, you might start an affiliate business, an e-commerce store, or a coaching agency.
But these are just a few ways to make money online. There are literally hundreds of business models to choose from.
But the most important tip to keep in mind when coming up with a great business idea is to combine your idea with one of your hobbies, skills, or interests. Something you’re passionate about.
Then figure out how you can use your passion to help other people solve their problems.
For example, maybe you’re super interested in technology. You might decide to start an affiliate website where you write reviews and recommendations about the latest tech products.
The fact that you’re already passionate about technology makes it more interesting for you as the business owner. Plus, you can use your knowledge and passion to help other people answer questions and learn about tech solutions.
Then, once you’ve decided on a great business idea, you can move on to the next step of starting your own online biz: building your website.
Build A Website And Start Attracting Visitors
In today’s digital era, without a website, you’ll never be able to succeed online.
Therefore, it’s vital that you build yourself a website, which will allow your current, prospective, and future customers to find you online.
All you need to do is create a super simple website where you explain what you do and what you’re offering.
You can easily do this by using any of the leading website builders such as WordPress, GoDaddy, or Squarespace. And the best part is that all of these platforms offer a range of ready-to-install website templates that make building a website as easy as possible, even if you don’t consider yourself to be tech-savvy.
Then, once your website is up and ready, get active on social media and start driving traffic to your website.
You can do this by talking to your network, learning about their problems, and figuring out how you can solve these problems. This step should help you fine-tune your business model and target exactly what you should be offering your audience.
Next, you’re going to need to identify something valuable that you can offer your audience, which I’ll explain in the next step.
Build An Email List
Without a list of email subscribers, it’s virtually impossible to sell to your audience.
Because when you’re talking to a broad audience, such as your social network, or the entire internet for that fact, there’s a large percentage of that population that won’t even be slightly interested in interacting with your brand.
But by narrowing down the people that actually want to interact with your brand, you can significantly increase your sales or conversions.
And this is exactly what email marketing does; it narrows to your audience to the people that are actually willing to interact with your brand.
In marketing, these people are often referred to as “warm” or “hot” leads because they are already ready to buy.
But now you’re probably wondering, “How do I build my email list?”
Let me explain…
Offer Something FREE In Exchange For Emails
The best way to quickly build your email list is to create some form of valuable content and offer it to your audience for free in exchange for their email addresses.
For example, you might offer them a free half-hour consultation, a free ebook or tutorial video, a downloadable PDF checklist, a guide, or any other type of free content that would be relevant and useful for your audience.
Over time, you’ll be able to grow your email list by continuing to offer valuable content to your audience for free… as long as they offer their email addresses in exchange.
The trick is to take it slow, but steady, and continue to build and scale your list as time goes by.
You can create massive results with a small list. And the fact is that some marketers are able to quit their full-time jobs just by building a list of a few hundred members.
Convert Email Subscribers Into Paying Customers
Now comes the fun part. The part where you get to make money!
Once you’ve built your email list, you can literally sell virtually anything you want to your subscribers. But it’s all based on the things that interest you the most, and the problems that you can solve for your subscribers.
In other words, you need to sell something useful and valuable to your audience if you want them to buy from you.
This is where all of your hard work finally pays off.
After creating and offering a ton of free content to grow your email list, now you get to sell directly to your subscribers. What this really means is that you now have a core audience who look forward to hearing from you, who actually read and consume your content, and who actually relate to your brand’s message.
I can’t understate how huge this is.
The people in your email list actually WANT to listen to you. They’re eager to listen to your advice and hear what you have to say.
Let me explain an example of how one simple idea can easily be turned into a profitable online business.
Let’s just say that you’re a high school teacher and you’re passionate about math.
In fact, you love math so much that you spend most of your time after school and on the weekends tutoring students for extra cash, to prepare them for their finals.
You love what you do and you’re really good at it, too.
But after a while, you get burnt out and decide that you no longer have the time to be tutoring students on the side.
There’s a better way!
Instead of spending all of your spare time meeting with students, you could make a website that offered study tips and information about math for free.
You could create a PDF guide of your top five study strategies and, in exchange for their email addresses, you give it away to your website visitors for free.
You would then continue to build your email list over time, treating it with care and respect, and nurturing your leads properly.
Eventually, you could start building a simple 4-week video course where you teach math lessons, just as if you were actually in a classroom. Then, once every month or so, you could send out an email blast to your dedicated email list selling this course.
And I’ll almost guarantee that some of your subscribers will be willing to pay for your lessons.
Email Marketing in 2020
The fact is that if you want to make money online, you’re going to need to build up your email list first.
By doing this, you’ll be curating a list of pre-warmed leads that are actually interested and willing to buy from you.
If you’re interested in email marketing and learning how you can start making money online, please don’t hesitate to get in touch with Hobo Marketing today.