Wondering if your business should be blogging? Then you’ve come to the right place.
There are many different ways to build brand awareness. But above all, the best way to do so, while also providing your audience with useful, relevant content is by consistently publishing high-quality blog posts.
Today, businesses are operating in an ever-changing digital landscape of new technology and increased customer demands.
With that being said, it’s become increasingly important to develop a strong online presence, especially if you’re a small business owner.
Having a strong web presence will help you communicate and engage with your audience, which in turn, can increase your company’s bottom line.
And although having a highly-optimized website is an essential aspect of creating a strong online presence, the nature of the internet economy requires businesses to go one step further, that is, if they want to succeed in today’s digital world.
But by far, the best part about blogging is that it’s an inexpensive way for businesses to generate traffic on their websites. Furthermore, blogging can help increase your brand’s overall marketing efforts and help you attract the right type of customer.
In fact, according to one recent marketing report, roughly 80% of businesses that use blogging as part of their marketing strategy report being able to acquire new customers easily through their blogging efforts.
And on top of this, about 82% confirmed that blogging is a critical component of their overall business strategy.
So with that said, let’s dive into the top 5 reasons why your small business should be blogging.
Blogging Helps Boost SEO
Google, and all other major search engines, love nothing more than fresh new, relevant content. And the most straightforward way to provide them with this is by blogging.
When a business or website publishes a blog post, they are providing search engines with new content to index. And by doing this consistently, search engines will be much more likely to rank your website’s pages higher.
Blogging is also an excellent opportunity to cash in on the most relevant keywords that their consumers are searching for on Google or other search engines.
Blogging Helps Develop Better Customer Relationships
In today’s digital era, customer engagement is one of the most important aspects of online marketing.
Fortunately, blogging provides businesses with a convenient way to connect with their audience in a more meaningful, more conversational type of way.
This helps build trust between you and your target audience, by providing them with relevant, high-quality content that solves their issues and answers their questions.
Furthermore, having an active comments section on your blog allows you to respond quickly to the readers that respond to your posts. By doing this, you’ll be building your customer relationships in the best way possible: through one on one conversation.
Blogging Helps You Become A Thought Leader
No matter how big or small your business is, having a blog is an excellent way to establish yourself as a thought leader in your industry.
A blog gives you a voice, and by blogging consistently, you’ll be able to curate a following of people who actually want to listen to what you have to say.
By providing your readers with content that’s valuable and helps them solve a problem, your potential customers will start to see you for the knowledgeable expert that you really are.
Over time, consistently publishing high-quality blog posts that are not only helpful and informative, but also engaging, you’ll establish yourself as a “go-to” resource in your particular niche industry.
Subsequently, this leads to more inquiries from potential customers and better conversion rates.
Blogging Connects People With Your Brand
In marketing, building brand awareness is one of the most important steps to building a successful business. Blogging allows you to not only tell your prospects about your brand, but you also get to show a bit more of your personal side too, which ultimately helps makes it easier for your readers to trust you.
In other words, blogging allows you to take your brand message and engage both your existing and prospective customers in a way that’s not possible with outbound marketing techniques.
Lastly, blogging can be used to give your readers a lucid sense of your brand’s corporate standards, character, and vision.
Blogging Creates An Opportunity For Sharing
Finally, one of the absolute most powerful benefits of consistent blogging is that it creates an opportunity for your audience members to share links to your blog.
When done right, blogging creates the potential for your website to attract viral traffic and experience exponential growth in a rather short period of time.
With so many different platforms that allow users to share, it’s easy for your visitors to share links, tweet, or email your content to their friends.
In other words, blogging is practically the epitome of free online marketing.
Small Business Blogging 101
If you’re interested in gaining more online traction and establishing your brand as a leader in your indsutry (which you should), then you’ll definitely want to add blogging into your overall online marketing strategy.
The truth is, when it comes to small businesses, if you want to compete, blogging is a must.
But if you don’t have the time, resources, or the expertise to create highly-informative and engaging blog content, you might try outsourcing your blogging offers to Hobo Marketing, who can craft unique, relevant, and valuable blog content for your site.