Why Your Small Business Should Be Blogging

Wondering if your business should be blogging? Then you’ve come to the right place.

There are many different ways to build brand awareness. But above all, the best way to do so, while also providing your audience with useful, relevant content is by consistently publishing high-quality blog posts.

Today, businesses are operating in an ever-changing digital landscape of new technology and increased customer demands.

With that being said, it’s become increasingly important to develop a strong online presence, especially if you’re a small business owner.

Having a strong web presence will help you communicate and engage with your audience, which in turn, can increase your company’s bottom line.


And although having a highly-optimized website is an essential aspect of creating a strong online presence, the nature of the internet economy requires businesses to go one step further, that is, if they want to succeed in today’s digital world.

But by far, the best part about blogging is that it’s an inexpensive way for businesses to generate traffic on their websites. Furthermore, blogging can help increase your brand’s overall marketing efforts and help you attract the right type of customer.

In fact, according to one recent marketing report, roughly 80% of businesses that use blogging as part of their marketing strategy report being able to acquire new customers easily through their blogging efforts.

And on top of this, about 82% confirmed that blogging is a critical component of their overall business strategy.

So with that said, let’s dive into the top 5 reasons why your small business should be blogging.

seo blogging

Blogging Helps Boost SEO

Google, and all other major search engines, love nothing more than fresh new, relevant content. And the most straightforward way to provide them with this is by blogging.

When a business or website publishes a blog post, they are providing search engines with new content to index. And by doing this consistently, search engines will be much more likely to rank your website’s pages higher.

Blogging is also an excellent opportunity to cash in on the most relevant keywords that their consumers are searching for on Google or other search engines.

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Blogging Helps Develop Better Customer Relationships

In today’s digital era, customer engagement is one of the most important aspects of online marketing.

Fortunately, blogging provides businesses with a convenient way to connect with their audience in a more meaningful, more conversational type of way.

This helps build trust between you and your target audience, by providing them with relevant, high-quality content that solves their issues and answers their questions.

Furthermore, having an active comments section on your blog allows you to respond quickly to the readers that respond to your posts. By doing this, you’ll be building your customer relationships in the best way possible: through one on one conversation.

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Blogging Helps You Become A Thought Leader

No matter how big or small your business is, having a blog is an excellent way to establish yourself as a thought leader in your industry.

A blog gives you a voice, and by blogging consistently, you’ll be able to curate a following of people who actually want to listen to what you have to say.

By providing your readers with content that’s valuable and helps them solve a problem, your potential customers will start to see you for the knowledgeable expert that you really are.

Over time, consistently publishing high-quality blog posts that are not only helpful and informative, but also engaging, you’ll establish yourself as a “go-to” resource in your particular niche industry.

Subsequently, this leads to more inquiries from potential customers and better conversion rates.


Blogging Connects People With Your Brand

In marketing, building brand awareness is one of the most important steps to building a successful business. Blogging allows you to not only tell your prospects about your brand, but you also get to show a bit more of your personal side too, which ultimately helps makes it easier for your readers to trust you.

In other words, blogging allows you to take your brand message and engage both your existing and prospective customers in a way that’s not possible with outbound marketing techniques.

Lastly, blogging can be used to give your readers a lucid sense of your brand’s corporate standards, character, and vision.

two women operating smartphone

Blogging Creates An Opportunity For Sharing

Finally, one of the absolute most powerful benefits of consistent blogging is that it creates an opportunity for your audience members to share links to your blog.

When done right, blogging creates the potential for your website to attract viral traffic and experience exponential growth in a rather short period of time.

With so many different platforms that allow users to share, it’s easy for your visitors to share links, tweet, or email your content to their friends.

In other words, blogging is practically the epitome of free online marketing.

Small Business Blogging 101

If you’re interested in gaining more online traction and establishing your brand as a leader in your indsutry (which you should), then you’ll definitely want to add blogging into your overall online marketing strategy.

The truth is, when it comes to small businesses, if you want to compete, blogging is a must.

Hobo marketing

But if you don’t have the time, resources, or the expertise to create highly-informative and engaging blog content, you might try outsourcing your blogging offers to Hobo Marketing, who can craft unique, relevant, and valuable blog content for your site.

Email Marketing: 4 Easy Steps To Start An Online Business

Have you heard about email mail marketing? Or how millions of people all around the world are using email marketing to earn hundreds of thousands of dollars per year?

Well, if you want to make money, online, the best way to do so is with email marketing.

Like any other form of marketing, email marketing involves marketing and selling to your customers via email.

If you were to ask most marketers today, email marketing is the leading way to generate money online.

But why?

Because if a person is willing to give you their email, you can be sure that they’re already interested in your company, product(s), or service(s).

So instead of trying to sell to people that might not be interested in buying from you, you’ll be selling to people that are significantly more likely to make a purchase or interact with your brand.

In the following article, we’ll take a look at how you can start your very own online business with email marketing.

Choose A Great Business Model

When it comes to starting an online business, there are plenty of different business models to choose from. For example, you might start an affiliate business, an e-commerce store, or a coaching agency.

But these are just a few ways to make money online. There are literally hundreds of business models to choose from.

person holding pencil near laptop computer

But the most important tip to keep in mind when coming up with a great business idea is to combine your idea with one of your hobbies, skills, or interests. Something you’re passionate about.

Then figure out how you can use your passion to help other people solve their problems.

For example, maybe you’re super interested in technology. You might decide to start an affiliate website where you write reviews and recommendations about the latest tech products.

The fact that you’re already passionate about technology makes it more interesting for you as the business owner. Plus, you can use your knowledge and passion to help other people answer questions and learn about tech solutions.

Then, once you’ve decided on a great business idea, you can move on to the next step of starting your own online biz: building your website.

white and black laptop

Build A Website And Start Attracting Visitors

In today’s digital era, without a website, you’ll never be able to succeed online.

Therefore, it’s vital that you build yourself a website, which will allow your current, prospective, and future customers to find you online.

All you need to do is create a super simple website where you explain what you do and what you’re offering.

You can easily do this by using any of the leading website builders such as WordPress, GoDaddy, or Squarespace. And the best part is that all of these platforms offer a range of ready-to-install website templates that make building a website as easy as possible, even if you don’t consider yourself to be tech-savvy.

Then, once your website is up and ready, get active on social media and start driving traffic to your website.

You can do this by talking to your network, learning about their problems, and figuring out how you can solve these problems. This step should help you fine-tune your business model and target exactly what you should be offering your audience.

Next, you’re going to need to identify something valuable that you can offer your audience, which I’ll explain in the next step.

Mail icon

Build An Email List

Without a list of email subscribers, it’s virtually impossible to sell to your audience.

Why’s that?

Because when you’re talking to a broad audience, such as your social network, or the entire internet for that fact, there’s a large percentage of that population that won’t even be slightly interested in interacting with your brand.

But by narrowing down the people that actually want to interact with your brand, you can significantly increase your sales or conversions.

And this is exactly what email marketing does; it narrows to your audience to the people that are actually willing to interact with your brand.

In marketing, these people are often referred to as “warm” or “hot” leads because they are already ready to buy.

But now you’re probably wondering, “How do I build my email list?”

Let me explain…

Offer Something FREE In Exchange For Emails

The best way to quickly build your email list is to create some form of valuable content and offer it to your audience for free in exchange for their email addresses.

For example, you might offer them a free half-hour consultation, a free ebook or tutorial video, a downloadable PDF checklist, a guide, or any other type of free content that would be relevant and useful for your audience.

person using silver laptop computer on desk

Over time, you’ll be able to grow your email list by continuing to offer valuable content to your audience for free… as long as they offer their email addresses in exchange.

The trick is to take it slow, but steady, and continue to build and scale your list as time goes by.

You can create massive results with a small list. And the fact is that some marketers are able to quit their full-time jobs just by building a list of a few hundred members.

Convert Email Subscribers Into Paying Customers

Now comes the fun part. The part where you get to make money!

Once you’ve built your email list, you can literally sell virtually anything you want to your subscribers. But it’s all based on the things that interest you the most, and the problems that you can solve for your subscribers.

In other words, you need to sell something useful and valuable to your audience if you want them to buy from you.

This is where all of your hard work finally pays off.

After creating and offering a ton of free content to grow your email list, now you get to sell directly to your subscribers. What this really means is that you now have a core audience who look forward to hearing from you, who actually read and consume your content, and who actually relate to your brand’s message.

person holding smartphone beside tablet computer

I can’t understate how huge this is.

The people in your email list actually WANT to listen to you. They’re eager to listen to your advice and hear what you have to say.

Let me explain an example of how one simple idea can easily be turned into a profitable online business.

Let’s just say that you’re a high school teacher and you’re passionate about math.

In fact, you love math so much that you spend most of your time after school and on the weekends tutoring students for extra cash, to prepare them for their finals.

You love what you do and you’re really good at it, too.

But after a while, you get burnt out and decide that you no longer have the time to be tutoring students on the side.

There’s a better way!

Instead of spending all of your spare time meeting with students, you could make a website that offered study tips and information about math for free.

You could create a PDF guide of your top five study strategies and, in exchange for their email addresses, you give it away to your website visitors for free.

people sitting down near table with assorted laptop computers

You would then continue to build your email list over time, treating it with care and respect, and nurturing your leads properly.

Eventually, you could start building a simple 4-week video course where you teach math lessons, just as if you were actually in a classroom. Then, once every month or so, you could send out an email blast to your dedicated email list selling this course.

And I’ll almost guarantee that some of your subscribers will be willing to pay for your lessons.

Email Marketing in 2020

The fact is that if you want to make money online, you’re going to need to build up your email list first.

By doing this, you’ll be curating a list of pre-warmed leads that are actually interested and willing to buy from you.

Hobo marketing

If you’re interested in email marketing and learning how you can start making money online, please don’t hesitate to get in touch with Hobo Marketing today.

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