Top 3 Content Marketing Trends 2020
Interested in content marketing trends? Check out this quick blog post are three of 2020’s hottest trends that are sure to add a boost to your digital marketing practices.
It’s more important than ever for brands to create and deliver high-quality content to their audience. That is, of course, only if they want to succeed in today’s highly-competitive digital landscape.
But it’s also important to realize that not all content is created the same. And the content marketing trends that were popular in the past, aren’t always so hot the next year around.
So, with that in mind, I thought it’d be a good idea to go over some of the biggest content marketing trends dominating the market in 2020.
Videos And Live Streams
With the exception of blog posts, video is quickly becoming the best, most effective method for creating content that your audience is actually going to enjoy consuming.
The reason for the rise in popularity of video content is partly due to the fact that consumers have an increasingly short attention span.
Therefore, unless you’re providing your audience with the content that they want and need, you’re likely to lose them just as fast as your web page can load.
Additionally, because it’s so much easier to capture a person’s attention with a video, rather than a blog post or any type of written content, today’s modern consumers now expect to be able to view video content from the brands they interact with.
According to Neil Patel, roughly 80% of consumers prefer watching live videos than reading blog posts.
With that said, the popularity of live streams and videos is only expected to rise in popularity over the next few years. So for brands that are hoping to attract, engage, and delight your audience, it might be a good idea to start creating a bit of video content for your brand.
Another major trends that’s sure to stick around throughout 2020, and into upcoming years is conversation marketing.
This is because engaging in real-life conversations with your audience is typically perceived as making your brand more “real, human, and approachable”, rather than just being a cold blog post or video.
In fact, even if talking to a chat bot, consumers get the feeling that they’re actually talking to the brand itself, which builds trust.
Plus, conversation marketing can also help you learn more about your buyer personas, their goals and needs, all without asking them to fill out a form or hand over their email address.
Voice Search SEO
Almost everyday, an increasing number of consumers are using voice search to look for information on the internet. In fact, as of 2018, the number of monthly voice searches peaked to well over one billion.
Plus, according to Neil Patel, roughly 50% of all online search queries are expected to be made by voice search in coming years.
Voice search SEO is performed by adding content to your website that will directly answer your audience’s questions. Content such as FAQ’s or How To articles are ideal for optimizing your web pages for voice search.
So, for instance, if an audience member were to ask a question like, “How can I promote my content?” into Google’s voice search bar, the search engine will sift through websites and do its best to find an accurate answer to the query.
The most likely answer will be displayed, and Google will vocalize this answer, creating a more convenient, and hands-free experience for internet users.
Finally, the best part of voice search is that most brands still haven’t taken advantage of this major trend.
In other words, if you’re able to start generating content, tailored-made to answer people’s voice search queries, you’re almost guaranteed to see a massive increase in website traffic over the next few years.
Marketing Trends 2020
Of course, these are only 3 trends that are currently taking the market by storm.
Therefore, it’s important to understand that although these practices are currently trending, that doesn’t mean that they’re still going to be trending in the future.
So if you’re a marketer, copywriter, or business owner, it’s important to keep yourself informed, and aware of all trends that are currently dominating the markets.
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What other marketing trends, tips, or tricks can you recommend for 2020?