5 Marketing Blogs For Small Business Owners
Looking to market your small business online? Check out these 5 marketing blogs that’ll teach you everything digital marketing.
No matter your profession or industry, you need to continue learning or you’ll fall behind your competition.
Many people make the mistake of getting a degree and assuming they have all the education they will ever need. Life doesn’t work like that.
Education is a lifelong process and if you want to succeed in business, you need to constantly be learning, growing and evolving.
This is especially the case in the field of content marketing. Much of what is published online is heavily impacted by the algorithms of social media and search engines. How these algorithms work is always changing and you will want to stay up to date with the latest developments or risk lagging behind your competition.
There are several blogs that any small business owner should be following to ensure that their industry knowledge is up to date. 5 of the top blogs are listed below.
If your business is online, you need to know about search engine optimization (SEO). There is simply no way to have an online presence without knowing at least the basics of how search engine algorithms work. That is where the Moz blog comes in. You might want to start with their Beginner’s Guide to SEO which is meant as a jumping on point for those unfamiliar with the topic.
Your SEO journey is just beginning with that document, however. As with anything involving content marketing, things change constantly.
To that end, the Moz blog publishes Whiteboard Friday video tutorials that are a must for anyone publishing content online. You are going to need to know how search engines rank content and Moz is a great ally to have in your corner.
The Hubspot blog covers a lot of ground and no matter the marketing or digital trend you are looking to learn about, it’s likely covered here. Want to hear advice from people who have run Facebook advertising campaigns? It is covered on Hubspot. Want to hear from people who have developed digital presentations using Excel? It is covered on Hubspot.
Hubspot has courses you can take, resources you can download, and seemingly endless content to learn from. It keeps up to date with not just digital trends but also business and technological developments that will impact how you run your business.
Formerly known as the Kissmetrics blog, countless online marketers have flocked to Neil Patel’s blog for the latest insights in marketing. Patel’s blog teaches online marketers how to rank in certain keywords on Google and how to grow your business by exposing it to more people online.
Tools on this website will also analyze your website looking for areas of improvement.
Perhaps your meta-data doesn’t contain keywords that might bring more traffic to your site or maybe you are spending money on the wrong types of ads. Whatever it is that might be impacting your online business, you can find help for it on Neil Patel’s blog.
Another aspect of Neil Patel’s blog that many like is the different methods through which you can learn. Whether you prefer reading, listening to podcasts, or watching videos, Neil Patel has content tailored for how you learn best.
If you run a business that employs more than just yourself, you should be following the Smarp blog. The content found here is all about company culture. Some of the best opportunities your company can be presented with will come from increasing the employee advocacy of those who work for you.
One thing the website stresses is making sure you are listening to your employees’ ideas and insights. They posted a blog titled “10 Ways to Foster Upward Communication in the Workplace” that is all about providing an avenue for ideas to flow up in your organization. The most important insights for any business start at the very ground floor and the Smarp blog knows and emphasizes this.
Many of the blogs on this site are written in listicle format. This doesn’t mean the pieces are fluff or filled with insights you are already aware of. They’ve just nailed down the listicle format as how they best feature their content.
You can also follow their podcast and take part in live sessions to gain further value from the site.
Content Marketing Institute (CMI)
The Content Marketing Institute leaves no stone in the industry unturned. If there is a trend in the digit sphere, you can bet it will be covered by CMI. Want to get your podcast ranked in Google? CMI can help you do that. Want to become an influencer on Instagram? CMI has content that covers this area as well.
CMI will even bring in keynote speakers for events. Noted celebrities that have taken part in such events for CMI include Tina Fey, Mark Hamill, and Joseph Gordon-Levitt. They have a balance of evergreen content that will always be relevant to the industry as well as insights on the latest trends. Many consider it the gold standard of blogs in the content marketing niche.
Best Marketing Blogs To Follow
In today’s modern world, things change exponentially and it is those who learn and evolve that prosper.
By following the above 5 blogs, you have everything you need to not only survive but thrive in the digital sphere.
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