Off-Site SEO Tips for Small Businesses
To state the obvious, off-site SEO is just as important as on-site SEO.
But when most people think of SEO, their mind usually wanders to on-site blog content, keywords, meta tags, etc.
While on-site factors certainly do contribute to your site’s SEO, it’s important to remember that not all SEO is performed on-site.
In fact, there are a number of things you need to be doing off-page to help you get the best possible rankings in search engine results pages. (SERPs)
In the following article, we’ll go over a few of the most effective off-site ways to improve your business’ SEO ranking.
Improve Your Online Reviews – Off-Site SEO
Google actively rewards websites and businesses that hold sterling online reputations.
Therefore, the more positive reviews your business has on sites such as Yelp, and Facebook, the higher your local rankings will be.
Sites with a higher number of, and essentially, overall better ratings are seen by Google as being reliable and trustworthy sources. Therefore giving them a better organic search position.
Of course, it’s not always possible to get a perfect idea of what it’s going to be like to deal with a company by reading their reviews. After all, from a business’ perspective, it’s not always possible to keep every customer 100% happy, all the time.
But simply having reviews can easily differentiate you from any competition that doesn’t have any.
But aside from appearance, the more reviews you have from 3rd-party sites, such as Yelp, the higher you’ll appear in the results.
After all, what looks better for your business when people find you online than a long list of positive reviews from happy customers?
To take full advantage of this, try to keep a review profile on all sites that are applicable to your business.
All local businesses should have at least a Facebook business page, a Yelp profile, especially for those with an actual physical storefront that customers can visit.
Google doesn’t actually know everything.
However, Google is very good at collecting and compiling information from all over the internet, which means there are countless online directories that it scans to collect its information.
So if your business’ information isn’t up-to-date on these directory websites, it could affect your SERPs ranking.
There are all sorts of directory management tools that can help you track, monitor, and update all of these directories at once.
For example, Yext is a powerful directory management tool that helps you manage multiple locations. This means your listing will always get seen by internet users looking for a location nearest them.
Social Media Profiles
Most small businesses overlook the benefits of holding active accounts on all social media platforms. But promoting your brand online, especially on social media is vital if you want to grow your audience and reach out to new customers.
Essentially, the more pages your business has, the more pages there are that could potentially show up in the search engine results. In other words, it’s basically a numbers game.
Therefore, it’s important to keep active on all your social media accounts.
One good tip to help you build up your off-site SEO is to ensure that each social media profile you hold links back to your website.And additioanlly, every new blog post you create should always be promoted across all social platforms.
Just keep in mind that these aren’t counted on their own as “backlinks”.
But still, these types of posts still make your website’s content more accessible to your potential audience. And the more people you have coming to your site, the more Google will start seeing it as a reliable and trustworthy source to show internet users when they’re searching for information online.
So even though posting on social media doesn’t directly improve your site’s SEO, it’s still vital for helping you maintain healthy SEO rankings.
Links are one of the most important factors Google uses to rank your website. And the more backlinks there are pointing to your site, the more reputable it will appear to Google.
An excellent method for securing backlinks is by creating guest posts on other reputable blog websites.
These guest posts usually contain a link that re-directs its reader back to your website.
There are many blogs, in practically all sectors of industry, that accept guest posts.
It might seem a bit nerve-wracking to reach out to other blog owners, but building backlinks via guest posting is an SEO method that works for both parties involved.
For you, you gain a valuable backlink, providing your website with a source of traffic. And for the blog owner, they get a blog post written for free, that will help them keep their readers informed and engaged.
Another excellent strategy is to identify which sites your competition is backlinking from.
Tools such as Ahrefs can help you find your competitors’ backlinks. Once you’ve identified these sites, they should become your targets to try and obtain backlinks from.
In the end, it’s important to remember that not all SEO is performed directly on your website’s posts and pages. And in fact, off-site SEO is just as important as your on-site SEO when it comes to keeping your site’s vitals healthy.
By focusing on improving your online reviews, making sure your online info is up-to-date, promoting your brand on social media, and building up your website’s backlink profile, you’ll be well on your way to growing your online audience..
To learn more about how off-site SEO can help you grow your business, get in touch with The Hobo Marketing Company for a free consultation.
Let’s build something together!