What Is SEO and How Does It Work?
Have you ever wondered “what is SEO and how does it work?”
Over the years, I’m sure you’ve all heard of SEO and how great it is or how, as a website owner, you need it.
You might have even attempted to do a bit of SEO on your site or web pages.
But I bet that most of you still don’t have a thorough understanding of what it is or how it works.
Below, we’ll take a quick look at SEO, how it works, and how you can get to work optimizing your web pages and blog posts to rank better in search results.
What Is SEO?
SEO is an acronym that stands for Search Engine Optimization.
At its most basic, SEO is a digital marketing practice that focuses on improving a website for visibility to search engines like Google and Bing. In turn, optimizing your website will help it be seen by more internet users, driving more traffic to your site and its pages.
With that being said, there are many different factors that search engines use to rank a website.
Therefore, optimizing a website can be done in a number of ways, using a variety of different tactics and strategies.
But by understanding what search engines and human internet users are looking for, you’ll have a much better understanding at how you can improve your site’s rankings and get more organic website traffic.
What Do Search Engines Look For?
When you use Google to search for information, you start by typing in your search query.
The search engine then crawls through hundreds of thousands of web pages that it deems relevant to your search, and serves up the most up-to-date and relevant information it can find, all ranked according to the contextual relevance of the initial search term, which is also known as a keyword.
But because a search engine can’t actually read, it relies on a number of other factors to learn what a website or web page is about.
For starters, search engines learn about a given site page by crawling the page’s copy and learning about its context.
But it doesn’t only look at the on-page copy, it will also scan the site’s meta-tags, meta-descriptions, and alt-text, which are short descriptions of certain page elements.
But aside from that, a search engine will also use the following factors to rank a website:
- Whether or not it’s looking at a secure and accessible website
- The site’s mobile friendliness
- The site’s Page Speed score
- Domain age, URL, and authority
- User experience (bounce rate, i.e. how much time visitors spend on your pages)
And truthfully, this is only a short snippet of all the factors that Google and other search engines use to learn about and rank your web pages.
Learning about today’s most relevant trends and practices can also help you stay on top of your website’s SEO.
SEO Best Practices
Although we know a good deal about what factors are used to rank website, there’s is no one answer on how to improve and optimize a website for SEO. In fact, to rank on page 1 of Google’s search results (SERPs), site owners need to balance all the above-mentioned factors.
That’s why SEO is an ongoing practice!
And don’t forget that similar to on-site SEO, there are also several off-site SEO tactics you can use to help improve your site’s rankings and organic traffic.
To learn more about SEO and how you can get started, don’t hesitate to contact us today!