Copywriting 101 – Emotional Triggers You Can Use To Spice Up Your Copywriting
As a small business in today’s digital landscape, it’s quintessential that you take the time to create clear, compelling content on your website, your social media profiles, and anywhere else you interact with your customers and prospects.
But most business owners already know this.
But what they often don’t know is how to write content and copy that’s engaging, informative, and persuasive enough to get complete strangers from the internet to trust in their brand.
The answer is to use a variety of age-old copywriting tricks and techniques that can take your simple words, and make them into something people want to take home with them.
One highly effective way to do this is to use emotional triggers, which help the reader feel more engaged with the content.
Below, we’ll take a look at a few simple emotional triggers to use that will have your prospects signing up for your business’ quarterly newsletters in no time.
Trust – The Big T
In my opinion, trust is the single most important emotional trigger to use in any type of marketing or promotional material.
When you’re dealing with prospects online, these people often have never heard of you or your business before. So it’s only natural for them to feel skeptical at first.
That’s why you need to create copy that builds a sense of trust between you and them.
This can be done in a number of ways, such as talking about your business openly and honestly or using testimonial statements from your existing customers.
Exclusivity – Make ‘Em Feel Special
When you’re creating copy, it’s usually with the goal of attracting potential customers to your brand.
Therefore, it’s often worth it to go the extra mile and butter up your audience with a few special perks, such as a special customer-only sneak peek at a new product or a discount of some sort.
By making your prospects feel exclusive, they’re more likely to trust you and feel comfortable interacting with your brand.
Anticipation – Hurry Up!
How many times have you seen consumer discounts where it was stated as a “Limited time only” deal?
While it might often seem that the businesses that promote these types of offers are simply in a hurry to sell their products, they usually do this to instill a sense of urgency and anticipation into the consumer’s mind.
This way, you’ll practically feel like you need to take advantage of their offer or else you’ll be missing out on the opportunity of a lifetime.
Using Emotional Triggers In Your Copy
These are only 3 emotional triggers you can use to help spice up your copy.
However, as long as you’re using devices and ideas that instill emotion into your readers, you’re on the right track to engaging them, informing them, and hopefully, converting them into customers!