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Content Marketing 101: Essential Tips

Curious about content marketing? Wanna learn a few tips? Welcome to content marketing 101. Although blog posts, social posts, and website pages are essential aspects of content marketing, there’s actually much more to creating a successful content marketing campaign. So if you’re involved in digital marketing (or plan on being), you’ll need to develop a […]

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Mindset Marketing For Small Businesses

In order to achieve success, it’s important for small business owners and marketers to implement a specific mentally into their approach. I like to refer to this as a “marketing mindset”. The basic idea is similar to most other marketing approaches and includes analyzing the target market, the competition, and the ideal customer.  Then, when […]

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How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics — Discover Social

Wondering if your LinkedIn company page is delivering the results you hoped for? Do you know where to find the best data to evaluate your efforts? In this article, you’ll learn how to measure five key performance metrics for your LinkedIn company page. How to Analyze Your LinkedIn Company Page Performance LinkedIn is an essential […] […]

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6 Tips to Help You Launch a Marketing Campaign for Your Small Business — Learn With Andy

We get it: being a small business owner consumes all your time and energy, so marketing campaigns are probably the last thing on your mind. Your focus is keeping your existing customers happy in order to make them stick around and, if possible, refer you to others. But what about new customers? They might be […] […]

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Understanding Content Needs — Holly Checchia

Sunday, February 2, 2020, is Super Bowl. The day of not only football but the release of highly anticipated commercials; these commercials will play an integral role in ad campaigns and emails in the following days. Although the ads look flawless and smooth, they have been planning for months with endless revisions to their content, […] […]