The internet is the best friend of anyone working in advocacy. But accessible as it is – the world wide web is already inundated with competing content. I already covered how to make the most of storytelling in your advocacy content. But how can you make sure that your content can still be heard above […]
Because I don’t have a background in marketing and I just learned to write on the go, I feel like I need to backfill my knowledge from time to time. I always thought marketing was pretty much PR and throwing in an annoying jingle to invade my brain. Over the last decade, and last five […]
In the days of yore, the legal field was all about networking, referrals, and pitching your firm’s achievements. But now, blogging makes up an enormous chunk of many law firms’ marketing budgets. Increased Web Traffic A blog increases traffic to your law firm’s website. It increases leads and retains existing clients by working with search […]
Twitter is one of the biggest social media platforms. There are 330 million monthly active users and 145 million daily active users on Twitter. With so many users, it’s pretty easy to see why businesses and brands can benefit from using the platform. When you’re just a small blogger, the biggest question is how can […]
With better copywriting you will get better results from your website, ads, social media and email marketing. Copywriting is an important part in your digital marketing efforts.