Welcome to Hobo Marketing!

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In an era of online misinformation, digital communication has become more important than ever. And brands must ensure that they’re using the right words to properly connect with their audiences.

Using the proper tone of voice, combined with the right words, helps to create trust between your customers and you. Brands that find their voice and use the proper words, thrive.

At the center of every project we take on is the success and growth of your business.

The Hobo Marketing Co. can help your brand increase its reach, launch/promote new products and services, and build trust and understanding with your audience, and to establish a digital presence, setting you apart from the competition.

Anybody can sit down and write copy, but the best copywriters do far more than simply write: they open minds and challenge popular opinion, provoking a deeper, thought-provoking dialogue between you and your audience.

So whatever your business goal is, let’s find the right words to connect your brand to the world!

Ask Us How

Hobo Marketing logo - content marketing service

People often underestimate the power of words. Here at The Hobo Marketing Company, we’ve made words our business.

And in a world where fake news and misinformation run rampant on the internet, well-researched, informative, and creative content can be the one thing that builds a connection with your audience, and sets you apart from the competition.

Learn more about what we do.

Hobo Marketing Services

Copywriting services - image of a typewriter

Copywriting – It’s tough to find words that convey exactly what you’re trying to say. Copywriting services from our talented team will help you speak to the right people.

Social media management

Social media management – When you’re running a business, it can be hard to connect with your followers on social media. Our team can manage your social accounts, so you can focus on your business.


SEO strategy – It’s no longer enough to simply create content. A proper SEO strategy allows your content to rank better in search engines, making it easier for customers to find you online.

Learn more.

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Let’s Create Content That Connects

Hobo Marketing’s Voice

Joel Laforest
Joel Laforest

With 3+ years of experience in online communications and content creation, I’m your go-to writer for high-quality website copy, blog posts, press releases, and news articles.

I’m passionate about content marketing, blog writing, website design and development, SEO, and WordPress optimization.

I constantly devour new information with an unmatched curiosity and can quickly get myself up to date on the latest specifics of any industry.

I’m always focused on your bottom line — by connecting you with your audience.


Since 2016, I’ve been actively working as an SEO copywriter, editor, translator, and content marketer on Upwork.com. Check out my freelancer profile to get a better idea of what I can do!

Let’s build something together.

Hobo marketing - content marketing service