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Content Marketing 101: Essential Tips

Curious about content marketing? Wanna learn a few tips? Welcome to content marketing 101. Although blog posts, social posts, and website pages are essential aspects of content marketing, there’s actually much more to creating a successful content marketing campaign. So if you’re involved in digital marketing (or plan on being), you’ll need to develop a […]

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Mindset Marketing For Small Businesses

In order to achieve success, it’s important for small business owners and marketers to implement a specific mentally into their approach. I like to refer to this as a “marketing mindset”. The basic idea is similar to most other marketing approaches and includes analyzing the target market, the competition, and the ideal customer.  Then, when […]

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Marketers Should Post More Frequently on Facebook — Adrian Dahlin

I was recently working on a social media strategy for a client and decided to refresh my knowledge with some research about the ideal number of posts per day on various platforms. The information I found about Facebook seemed a bit off. Most analyses focus on how to optimize the number of engagements per post. […] […]

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Is influencer marketing still relevant? — ALLISON GOLDIN

While scrolling through social media you may have come across various brand ambassadors or influencers advertising/marketing a brand, product, or service. Social Media has taken the power of influence into a whole new level. A quick search on your favorite search engine can help you find the right people who can bring your brand further […] […]

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Thinking About Thought Leadership — Hits and Misses

A colleague recently shared an article published in The New Yorker in 2009 about how Kellogg responded to the Great Depression. In the 1920s, along with its main rival Post, the company dominated the then new packaged cereal market. The New Yorker summarized Kellogg’s reaction to the country’s economic collapse this way: “Post did […] via […]