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Mindset Marketing For Small Businesses

In order to achieve success, it’s important for small business owners and marketers to implement a specific mentally into their approach. I like to refer to this as a “marketing mindset”. The basic idea is similar to most other marketing approaches and includes analyzing the target market, the competition, and the ideal customer.  Then, when […]

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Understanding Content Needs — Holly Checchia

Sunday, February 2, 2020, is Super Bowl. The day of not only football but the release of highly anticipated commercials; these commercials will play an integral role in ad campaigns and emails in the following days. Although the ads look flawless and smooth, they have been planning for months with endless revisions to their content, […] […]

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What is Industry 4.0? How Does Digital Marketing Help Here? — e-Marketeers

Industry 4.0 is the trend towards automation and data exchange in manufacturing technologies and processes which include cyber-physical systems (CPS), the internet of things (IoT), industrial internet of things (IIOT), cloud computing, cognitive computing and artificial intelligence. Industry 4.0 fosters what has been called a “smart factory”. Within modular structured smart factories, cyber-physical systems monitor […]

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3 Best Marketing Strategies to Focus on for Your Business in 2020 —

With the new year upon us, that either means new trends in our digital marketing strategies or analyzing our current strategies and revamping them to be better. B2B Marketing is vastly growing especially with the new endeavors in technology. Email Marketing is beginning to peak and more personalized branding opportunities are on the rise. Here […] […]