How Blogging Builds Better Customer Relationships

Wondering how blogging builds better customer relationships? Then, you’ve come to the right place!

In today’s online world, if you don’t have trust, you don’t have anything.

But how can you build trust with people who’ve never heard of you or your brand ever before?

The answer is simple… talk to them!


Blogging… obviously

In the following article, we’re going to discuss some of the reasons How Blogging Builds Better Customer Relationships with your brand.

How Blogging Builds Better Customer Relationships

Blogging Builds Trust

Trust is of the utmost importance when it comes to connecting with your audience

Without trust, you’ve got nothing.

And to build trust, you need to provide your readers with quality content that’s not only engaging but also informative and factual.

By providing your readers with real facts and verifiable information, they’ll learn to trust the things your brand has to say.

And in time, your readers will want to hear what you have to say, which will, essentially help you establish yourself as a thought leader in your industry.

Blogging Enables Connections

Sure, you can start messaging your prospects on Facebook or looking up their emails and sending them personalized letters…

But many people find these methods of communication too personal when first being approached by a brand.

two men in suit sitting on sofa

On the other hand, blogging allows the client-customer relationship to happen in a neutral, no-pressure environment.

For example, your blog readers will be on your site because they wanted to learn more about your brand and its products or service. Therefore, they are already open to the connection.

Blogging Makes You An Authority

As I mentioned earlier, blogging will help you build trust with your audience. And in time, this will establish you as a thought leader in your industry.

The fact is that blogging allows a brand to use their own voice and to connect with their audience by providing them with what they want to hear.

Without a blog, your brand won’t have any way to show your prospects that you actually have the expertise that you say you do.

man speaking in front of crowd

Blogging Helps Reconnect

No matter how big or small your brand is, you’re not going to close the deal with every prospect your encounter.

But that doesn’t mean you have to give up right then and there.

Instead, you should think of blogging as a way to reconnect with prospects that you’ve almost converted into customers.

These people are already familiar with your brand because of their initial interaction. Therefore, you have somewhat of a competitive advantage when trying to reconnect with these people.

Learn more about blogging and customer relationships from Forbes here.

How Blogging Builds Better Customer Relationships

How Blogging Builds Better Customer Relationships

In order for blogging to really work for you, either as a brand or as an individual, it’s vital to create a mix of both current and evergreen content.

For this, take the time to learn about what your customers actually need help with. In other words, find content and topic ideas that are going to stimulate conversation between you and your audience.

Learning what your audience wants to hear about from your blog might take some time.

But if you can get it right, you can be sure that you’ll be able to build a better, more stable relationships with your clients or customers.

If you’re interested in learning more about how blogging can help your brand grow, check out Hobo Marketing and Contact Us today.

A Golden Era for Content Marketing — Nicholas C. Rossis

Content Marketing is a fancy word for promoting a product or service using web content–i.e. writing. Unlike, say, Influencer Marketing, which uses celebrities and other influencers to market a product, content marketing is exactly the sort of thing that we, writers, excel at. I realized how big a part in marketing it has become when […]

via A Golden Era for Content Marketing — Nicholas C. Rossis

How A Blogger Makes Money

Who hasn’t wanted to be a blogger?

We’ve all fantasized about the idea of working from home and getting paid to write blog posts all day, haven’t we?

But while it might seem easy to sit around all day and write blog posts, you might not actually know how bloggers get paid to write their articles.

So in today’s post, we’re going to take a look at how bloggers make money online.

Blogger using laptop computer

Blogging Online in 2019

First off, it’s important to understand that bloggers don’t actually get paid for their blog posts. Unless of course, they’re writing them for other clients and publications.

But most of the time, blog posts are used only as a medium for the author to connect with their audience. Bloggers use their posts to offer them a valuable solution to a problem.

For example, I’ve realized that many of my readers don’t have any idea of how a blogger makes money online. So, to offer them a solution, I’ve decided to write this blog post on how a blogger makes money online.

So how can blogging be turned into cold, hard cash?

Let’s take a look.

Affiliate Marketing for Bloggers

According to Wikipedia, affiliate marketing is a form of performance-based marketing. With affiliate marketing, a company rewards its affiliates for driving customers to their website or products.

For example, Amazon has a very popular affiliate program that bloggers often use.

In order to drive customers to Amazon’s site, the affiliate will place links in their blog posts that their readers can click on.

Then, if the reader decides to make a purchase from Amazon’s website, the affiliate will be rewarded with a small commission fee from the purchase.

laptop used for blogging

Ad Networks

Another popular way a blogger can generate revenue is by placing ads on their website or blog. In most cases, the blogger then gets rewarded when their readers either see or click on the ads.

Google Adsense is probably one of the most popular ad networks out there.

It can be a bit tricky to get Adsense approval for your website, but once you do, you’ll be able to place ads on your website’s pages and in your blog posts.

Then, Google will pay out a small fee each time a reader views or clicks on the ad.

Keep in mind that to earn an income for readers simply viewing your ads is next to impossible.

Google Adsense only pays its publishers per 1,000 impressions. So unless your website is getting thousands upon thousands of hits every single day. You’re not likely going to generate very much money this way.

Selling E-books and Courses

Today, one of the biggest industries in the world is coaching. And you can bet that a blogger can take full advantage of this new trend.

In fact, almost every popular blogger out there is offering some sort of e-book or course to help them connect with their audience.

And not only does this type of content give their readers something valuable to take in, but it also helps establish the blogger as a thought-leader in their industry, setting them apart from their competition.

MacBook Pro, white ceramic mug,and black smartphone on table

Freelancing as a Blogger

Although it’s not the best way to build your own reputation, many bloggers earn money by writing and crafting blog posts for other businesses and organizations.

There are many freelance platforms online, such as Upwork or Freelancer, which allow bloggers and writers to create a profile and connect with clients that are looking for blog posts and other types of written content.

How to Earn Money as a Blogger 2019

If you think you’re just going to start a blog and the money will start pouring in, think again.

Becoming a successful blogger and earning a full-time income takes a lot of work and doesn’t happen overnight.

In fact, it can take bloggers months or even years to build their audience so that they’re able to earn an income from their blog.

But that’s beyond the paint. I set out to explain how a blogger can make money online.

blogger using MacBook Air

So there you have it.

Bloggers don’t actually earn income from their blog posts. Most of their income is from affiliate marketing, ad revenue, or selling a product.

To learn more about earning money online, send me a message on my Contact Page.

Let’s build something together!

To Kill A Marketer

Image result for to kill a marketer

Black coffee.

Endless office hours.

Dead websites.

Strange blog posts.

Alien and remote.

Pangs of writer’s block.

There’s nothing to say.

What’s trending on Twitter?

The first clients had already left.

Struck me as useless.

I did not hate them.

I just didn’t want to work for them.

My last client went bankrupt.

Left me sitting at an unemployed desk.

My fears lingered the entire time.

A quarter of a year later.

I ran into that last client downtown.

Strangers, though our contracts had made us kin.

I forgave him and pitied his debt.

He would never understand digital marketing.

-Joel Laforest 11/19

Case Study – The Punk Rock Hobo (My Humble Beginnings)

The Past Does Not Define The Future


In 2014, I’d had enough of working jobs I had no passion for. So I decided to look into other types of work I might be interested in.

I searched online and read countless articles on “how to make money from home” or “how to earn your first million online”.

But in my eyes, all of them translated into “you must buy our product or course, and we won’t guarantee you’ll make any money”.

At the time, I was fascinated with traveling the world and punk rock music was something that I’d grown up listening to.

So I came up with the idea to start my own travel blog, call it The Punk Rock Hobo, and pursue work as a freelance copywriter, which would hopefully allow me to travel the world.

Below you’ll find a more detailed case study of The Punk Rock Hobo and what I’ve been able to learn from it.

Campaign Objectives

As I’ve said, I started out with virtually no experience working with WordPress or any other type of Content Management System. Therefore, my goals and objectives for The Punk Rock Hobo were rather simple:

  • Build a functioning website
  • Generate traffic
  • Earn money

So with these four goals as my main campaign objectives, I developed a very (extra very) simple strategy to achieve them.


The first phase of my strategy, as should be the first step in any online marketing strategy, was to do research and to learn as much as possible about developing websites and generating an income from them.

I also did research into how I would drive traffic to my website and learnt that the easiest ways to earn money from a blog or website were either by selling ad space and through affiliate marketing.

So with that in mind, I learned how to implement Google Adsense onto my site and signed up for a few affiliate programs, mainly Amazon’s.

To drive traffic, my plan was to gain as many followers as I could on my social media accounts and then use these platforms to spread my content across the web, in turn, driving traffic to my website.


With this very basic strategy, I’m proud to say that I was able to achieve my very basic goals, all within one year from when I started looking into things.

I built my first website using WordPress.

I managed to gain more than 5,000 Twitter followers and had over 300 active followers on WordPress.

I was able to drive small, yet very real amounts of traffic to my site.

I earned a massive $14.70 with Google Adsense.

I made my first sale via Amazon’s affiliate program and earned something like $1.41 when somebody bought a pair of hiking pants that I’d promoted on my blog.


In conclusion, my adventure with The Punk Rock Hobo has taught me a lot about building and running websites.

I learned how to build and develop websites using WordPress.

I learned how to integrate a variety of plugins, helping me track my site’s metrics, allowing me to set benchmarks, and learn more about my audience.

I learned how to generate revenue using Google Adsense.

I learned many tactics and strategies that can be used to run successful affiliate marketing campaigns.

I also learned many things that should never be done when building and developing websites.

The culmination of this knowledge and experience has since lead me to pursue a full-time career as a freelance copywriter and today, I’m proud to say that I’m the founder and voice behind The Hobo Marketing Company.

We know the online world can be harsh sometimes, but by sharing our stories and helping each other, we can build a better digital tomorrow!

We’d love to hear your story on how you first got into digital marketing. Drop us a line in the comments section below or send us a message via our Contact Page.