Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could […]
We all know content is king but why shouldn’t you write it yourself? I’ll tell you why! That is why you have me, think of me as your fairy mother of content creation. You might not enjoy writing content but I can tell you it helps inform your clients/customers of your business, products, and events. You’ll want to get all the eyes on these specialties as possible. This is why I’m sharing 10 ways on how to achieve great content without having to create it.
The internet is the best friend of anyone working in advocacy. But accessible as it is – the world wide web is already inundated with competing content. I already covered how to make the most of storytelling in your advocacy content. But how can you make sure that your content can still be heard above […]
Because I don’t have a background in marketing and I just learned to write on the go, I feel like I need to backfill my knowledge from time to time. I always thought marketing was pretty much PR and throwing in an annoying jingle to invade my brain. Over the last decade, and last five […]
In the days of yore, the legal field was all about networking, referrals, and pitching your firm’s achievements. But now, blogging makes up an enormous chunk of many law firms’ marketing budgets. Increased Web Traffic A blog increases traffic to your law firm’s website. It increases leads and retains existing clients by working with search […]