The Evolution of Content Strategy — Laura Costelli

Like most things, the practice of content strategy has changed and evolved in the past decade. We currently live in a fast-paced world where people want short, quick information. Due to this, the practice of content strategy has had to evolve with the times, particularly with website content. According to an article from the Nielsen […]

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The Digital Marketing Analytics You Need To Be Tracking —

It’s the first of the month and that means it’s the time I generate analytics reporting for my clients. Last month I wrote and article on LinkedIn about why you need to be looking at your analytics each month. Here’s the why: It helps you better understand your audience. No more guessing. Whatever your industry, […]

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How To Enhance Your Affiliate Marketing Profit — Motivation & Environment

The dream of all affiliate marketers is to make abundant profit from their businesses. As an affiliate marketer, it’s possible to earn a lot of profit by advertising and selling merchandise, and carrying out other related activities. Due to the fact that our world is an ever-changing one that could sway away from status quo, […]

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A Golden Era for Content Marketing — Nicholas C. Rossis

Content Marketing is a fancy word for promoting a product or service using web content–i.e. writing. Unlike, say, Influencer Marketing, which uses celebrities and other influencers to market a product, content marketing is exactly the sort of thing that we, writers, excel at. I realized how big a part in marketing it has become when […]

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5 Reasons Your Products Are Not Selling on Instagram — HonestMoneyMakers.com

Your website is no longer the only channel for selling products. Instagram has evolved from a platform to share selfies, food and travel pics to brands leveraging it for marketing purposes making more money. However, for whatever reason, your business does not get equal share of success on it. You start wondering why. So, here are […]

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