Content Marketing 101: Essential Tips

Curious about content marketing? Wanna learn a few tips? Welcome to content marketing 101. Although blog posts, social posts, and website pages are essential aspects of content marketing, there’s actually much more to creating a successful content marketing campaign. So if you’re involved in digital marketing (or plan on being), you’ll need to develop a […]

Mindset Marketing For Small Businesses

In order to achieve success, it’s important for small business owners and marketers to implement a specific mentally into their approach. I like to refer to this as a “marketing mindset”. The basic idea is similar to most other marketing approaches and includes analyzing the target market, the competition, and the ideal customer.  Then, when […]

Facebook Ad Campaign Tutorial — Michael Moran

If you own a business and are not currently utilizing Facebook ad strategies then I’m very sorry to say your business is not only behind the curve, but behind in sales and in danger of failing to grow. Targeted social networking has become a base level of necessity for marketing research conducted by companies in […] […]


6 simple ways to reduce stress in your digital life — DIGITAL COOLDOWN BLOG

1. Avoid competitive and comparative spaces in your leisure time Social media is built on social comparison: lifestyle, looks, number of followers, number of likes, professional accomplishments. You may always feel the desire to compete. We can often forget that features such as likes and followers are artificial and deliberate design choices to get us […] […]


Understanding Content Needs — Holly Checchia

Sunday, February 2, 2020, is Super Bowl. The day of not only football but the release of highly anticipated commercials; these commercials will play an integral role in ad campaigns and emails in the following days. Although the ads look flawless and smooth, they have been planning for months with endless revisions to their content, […] […]