Productivity Tuesday: Repurposing Your Creative Content — Degrees of Maternity


It’s amazing to think of the smorgasbord of options in which content creators can provide what content consumers truly love. There’s absolutely a platform for everyone. And if I were to think of a Big 3 in types of content, I’d have to name video for the visual lover, podcasting for the audio lover, and […]

via Productivity Tuesday: Repurposing Your Creative Content — Degrees of Maternity

How Blogging Builds Better Customer Relationships

Wondering how blogging builds better customer relationships? Then, you’ve come to the right place!

In today’s online world, if you don’t have trust, you don’t have anything.

But how can you build trust with people who’ve never heard of you or your brand ever before?

The answer is simple… talk to them!


Blogging… obviously

In the following article, we’re going to discuss some of the reasons How Blogging Builds Better Customer Relationships with your brand.

How Blogging Builds Better Customer Relationships

Blogging Builds Trust

Trust is of the utmost importance when it comes to connecting with your audience

Without trust, you’ve got nothing.

And to build trust, you need to provide your readers with quality content that’s not only engaging but also informative and factual.

By providing your readers with real facts and verifiable information, they’ll learn to trust the things your brand has to say.

And in time, your readers will want to hear what you have to say, which will, essentially help you establish yourself as a thought leader in your industry.

Blogging Enables Connections

Sure, you can start messaging your prospects on Facebook or looking up their emails and sending them personalized letters…

But many people find these methods of communication too personal when first being approached by a brand.

two men in suit sitting on sofa

On the other hand, blogging allows the client-customer relationship to happen in a neutral, no-pressure environment.

For example, your blog readers will be on your site because they wanted to learn more about your brand and its products or service. Therefore, they are already open to the connection.

Blogging Makes You An Authority

As I mentioned earlier, blogging will help you build trust with your audience. And in time, this will establish you as a thought leader in your industry.

The fact is that blogging allows a brand to use their own voice and to connect with their audience by providing them with what they want to hear.

Without a blog, your brand won’t have any way to show your prospects that you actually have the expertise that you say you do.

man speaking in front of crowd

Blogging Helps Reconnect

No matter how big or small your brand is, you’re not going to close the deal with every prospect your encounter.

But that doesn’t mean you have to give up right then and there.

Instead, you should think of blogging as a way to reconnect with prospects that you’ve almost converted into customers.

These people are already familiar with your brand because of their initial interaction. Therefore, you have somewhat of a competitive advantage when trying to reconnect with these people.

Learn more about blogging and customer relationships from Forbes here.

How Blogging Builds Better Customer Relationships

How Blogging Builds Better Customer Relationships

In order for blogging to really work for you, either as a brand or as an individual, it’s vital to create a mix of both current and evergreen content.

For this, take the time to learn about what your customers actually need help with. In other words, find content and topic ideas that are going to stimulate conversation between you and your audience.

Learning what your audience wants to hear about from your blog might take some time.

But if you can get it right, you can be sure that you’ll be able to build a better, more stable relationships with your clients or customers.

If you’re interested in learning more about how blogging can help your brand grow, check out Hobo Marketing and Contact Us today.

What Is Content Marketing?

Content marketing is a more recent type of marketing. It focuses on mainly on planning, creating, publishing and sharing digital content with a targeted audience.

Today, businesses use content marketing to help them attract new customers and generate leads. It can also be used to help them:

  • Grow their client base
  • Generate or increase sales online
  • Engaging their online community
  • Increase awareness surrounding their brand.
what is content marketing

In other words, content marketing helps businesses attract new prospects and convert them into customers by sharing informative, engaging, and valuable content.

This helps to build trust between a brand and its audience, creating customer loyalty and increasing the likelihood that a lead will make a purchase.

It’s also important to point out that content marketing isn’t meant to involve sales in any way. Instead, it’s designed to create a rapport with the audience, establishing the brand as a trusted thought-leader in their industry.

Learn more here.

white printing paper with Marketing Strategy text

What is Content Marketing Strategy?

To put it simply, a content marketing strategy helps you identify the “why” behind your content.

For a content marketing strategy to be effective, you need to know who you plan on helping and how you will help them with the content you’ll create in the future.

In other words, the beginning of any good strategy involves identifying your target audience, identifying problems and issues they face, and then, identifying what types of content you should create to provide your audience with valuable solutions to their problems.

laptop computer on glass-top table

For example, if you owned a business that sold natural skincare products, your target audience might be women between the age of 25 and 35.

One problem or pain point this audience might have is that they are trying to avoid man-made chemicals in their skincare products.

Therefore, you might create content that explains the types of chemicals found in skincare products. This would help establish your brand as a trusted expert on the topic. And allow your audience to view your natural products as a solution to their problem.

Essentially, the main idea behind a content plan or strategy is to identify problems and create content that solves them.

Learn more here:

what is content marketing

Content Planning

Although similar to a content marketing strategy, content planning is a little bit different.

Typically, a content plan is more tactical than a content marketing strategy and documents the exact methods that you will use to execute it.

However, it’s important to keep in mind that your brand needs a content marketing strategy before you create your content plan.

While your strategy should document buyer personas and their journey, your content plan should include more specific details such as your content cluster topics, the types of content you plan on creating, how and where you’ll share your content, and any specific calls-to-action you want your content to include.

Buyer Personas in Content Marketing

Buyer personas are an age-old marketing technique where a fictional character is created to represent a member of a brand’s potential audience.

Digital marketers use these fictional personas, as well as market segmentation, to identify potential customers, their issues, and their purchasing habits to create content specific to them.

turned-on monitor

Buyer’s Journey

As a business, you need to personalize your sales process according to your buyer’s personas, as well as their journey.

A buyer’s journey consists of three steps:

  • The awareness stage, which is when the buyer realizes they have an issue.
  • The consideration stage, when the buyer knows they have a problem and are searching for a solution.
  • The decision stage, which is when the buyer chooses a solution by making a purchase or engaging with a business in some way.

Without an intimate understanding of your potential buyers, it’s impossible to create content that addresses their issues. Consider asking the following questions to help you discover your buyer’s journey:

  • How would a buyer describe their challenges?
  • How do your buyers learn about their problems and challenges?
  • What happens if your buyers do not take any action?
  • What are some common misconceptions your buyers have about their challenges?
  • How do your buyers address their problems?
  • What categories of issues/problems do your buyers investigate?
  • How do they decide which categories are right for them?

Answering these questions will provide you with the robust foundation of your buyer’s journey.

Learn more here.

black and gray laptop computer close-up photography


There are many different ways that brands can use content to interact with their audience. However, blogging has become one of the most effective types of content because businesses can use blog posts to directly address their audience’s problems.

And of course, the most important way to promote your blog posts and website content is by using social media.

Learn more about using social media and ads to promote content and grow your business.

Blogging Mistakes

According to pretty much every marketing expert out there, blogging is the best way to drive inbound traffic to your website and convert your visitors into leads.

With that said, blogging should be your top priority when creating a content marketing strategy. Just avoid making these common blogging mistakes:

  • Not using your blog to capture leads.
  • Not consistently publishing valuable blog content.
  • Thinking that every one of your blog posts will go viral.
  • Not writing clearly or publishing content full of grammatical errors.
  • Not creating long-form content.

More here:

black corded headphones, silver MacBook, Apple wireless keyboard, and Apple Magic Mouse

Content Creation Tools

Scaling Content Output

As we’ve already mentioned, one of the biggest mistakes a brand can make is not publishing enough content or not creating valuable content that keeps their readers interested and engaged with the brand.

That’s why it’s important to consistently publish awesome content that addresses your potential buyers’ problems with valuable solutions.

Hobo marketing

For help scaling your brand’s content output or simply learning more about how content marketing can help you grow your business, it’s often helpful to hire a content marketing expert.

The Hobo Marketing Company can help you identify your target audience and create content that connects with them in a meaningful way.

Send us a message today!

Creating a content calendar for your brand

While having a solid content strategy is vital in today’s digital ecosystem, a content calendar can single-handedly make or break the success of even the most well-planned strategy.

Image result for stress

So in some ways, a content calendar is one of the most important aspects of your content marketing strategy.

Why, you may ask?

Because a content calendar helps to keep your content distribution on track.

It lets you see what’s coming up next and can help you avoid falling behind and needing to write up last-minute content.

In today’s blog post, we’re going to take a look at the importance of creating and sticking to a content calendar, as well as how you can plan your own.

Why use a content calendar?

Using a content calendar ensures that you and your team stay organized and on top of your content creation.

Content calendars make it easier to keep track of your deadlines and can also give your entire team more transparency when it comes to content that you’re planning on publishing in the future.

To put it simply, content calendars make the entire process of creating, curating, and publishing content much easier to accomplish for everyone involved.

Building a content calendar for your brand

Now that you understand the importance of using a content calendar, let’s take a look at how you can create your own just like all the leading brands out there.

So where do you start?

Choose your content types

The first thing you’ll need to do is to decide on the types of content you want to use and your publishing schedule.

Image result for types of content HD image

Here are a few of the most common types of content:

  • Videos
  • Blog posts
  • Social media posts
  • Podcasts
  • Landing pages
  • Newsletters

There really aren’t any limits when it comes to the type of content that your brand can publish.

Also, keep in mind that not all types of content are going to work for your business.

For example, if you run a cosmetic company, your going to want content that’s highly visual. Therefore, video tutorials or how-to blog posts are probably your best bet.

Image result for cosmetic tutorial

On the other hand, if you sell cosmetics, newsletters and infographics might not click as well with your audience.

So just be sure to take some time to think about what types of content are going to work best for your brand. Then, start small, and diversify your content offering as your brand continues to grow.

Decide on your schedule

Then, once you’ve decided on the type of content you’ll publish, you need to decide on your publishing frequency. For example, you could choose something like:

  • two blog posts per week
  • one video post per month
  • one e-book per quarter

Just keep in mind that your publishing schedule can either grow or shrink depending on your audience’s reaction to your content.

So let’s say you start out by publishing only one blog post per month. But you quickly notice that your content is being well-received by your audience.

In this care, you might want to consider publishing blog posts more often.

Create your calendar

The next thing you’re going to want to do is to create a spreadsheet and fill it in with the information you’ve decided on.

At this point, you can add as much or as little information as you want in your columns. Just make sure to include the following information in your calendar to help you keep track of your content:

  • Publishing date
  • Topic/keyword(s)
  • Content format

Here’s an image of a mock content calendar:

content calendar

Learn more about the tools you can use to manage your content calendar here:

Final step: Sticking to your schedule

Now I’m sure you’re well-aware of it since we’ve already talked about this, but the entire reason for creating a content calendar is to help you plan and organize your content.

By having your content and its publishing schedule laid out in front of you or your team, there should be no reason to fall behind on creating your content.

When it comes to content marketing, consistency is key.

By delivering certain types of content on a given schedule, your audience will come to expect this type of content from you.

And some might even learn your schedule enough to expect your blogs, videos, or infographics on certain days. So don’t leave your audience in the dark.

I know you already have a busy week, but by taking an hour or two to plan a content calendar, you’ll be simplifying the content creation process. And in turn, it makes your busy workday just that much easier.

Still not sure where to start when planning content for your brand?

Working with an experienced content marketing agency will provide you with the necessary knowledge and guidance to navigate the process of creating content.

Hobo marketing

Learn more about promoting your brand online in 2019.

What are some of the most important things you keep in mind when creating a content calendar? Don’t be scared to share your tips and tricks with our community.