SEO for beginners: Tips and tricks for your advocacy work — Roxanna Azimy

The internet is the best friend of anyone working in advocacy. But accessible as it is – the world wide web is already inundated with competing content. I already covered how to make the most of storytelling in your advocacy content. But how can you make sure that your content can still be heard above […]

via SEO for beginners: Tips and tricks for your advocacy work — Roxanna Azimy

Rediscover the Not-So-Secret Secrets of Content Marketing: 15 Insights From Ogilvy That Will Help Your Business Boom —

Because I don’t have a background in marketing and I just learned to write on the go, I feel like I need to backfill my knowledge from time to time. I always thought marketing was pretty much PR and throwing in an annoying jingle to invade my brain. Over the last decade, and last five […]

via Rediscover the Not-So-Secret Secrets of Content Marketing: 15 Insights From Ogilvy That Will Help Your Business Boom —

Why Businesses Should Use Blogging to Boost Their SEO — Rebecca Rosenberg

[Guest post written by Julia Dent Bocchese] Many businesses think that blogging is just for food or fashion bloggers, but blogging can have a big impact on growing your business – especially when it comes to SEO! If you don’t have a blog yet or don’t think that blogging is going to help your business, […]

via Why Businesses Should Use Blogging to Boost Their SEO — Rebecca Rosenberg

Killer Content: A Web Copywriting Guide for Small Businesses — The Feckless Goblin

There’s a big online world out there. Some places are filled with noise and people. Some are empty as an ocean. It’s easy to find yourself stuck out in the middle of nowhere with no one to talk to, simply because you made a few bad choices. It may sound downbeat to start an article […]

via Killer Content: A Web Copywriting Guide for Small Businesses — The Feckless Goblin

How to Perform Content Audit for your Website — Content Marketing Boutique

You have built or maybe updated your website. You understand the importance of content to rank on top of search pages and you are consistently posting. So what is wrong? why is your content not achieving its target. There is only one way to know and it is about time you do it. Audit your […]

via How to Perform Content Audit for your Website — Content Marketing Boutique