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Content Marketing 101: Essential Tips

Curious about content marketing? Wanna learn a few tips? Welcome to content marketing 101. Although blog posts, social posts, and website pages are essential aspects of content marketing, there’s actually much more to creating a successful content marketing campaign. So if you’re involved in digital marketing (or plan on being), you’ll need to develop a […]

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Mindset Marketing For Small Businesses

In order to achieve success, it’s important for small business owners and marketers to implement a specific mentally into their approach. I like to refer to this as a “marketing mindset”. The basic idea is similar to most other marketing approaches and includes analyzing the target market, the competition, and the ideal customer.  Then, when […]

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Thinking About Thought Leadership — Hits and Misses

A colleague recently shared an article published in The New Yorker in 2009 about how Kellogg responded to the Great Depression. In the 1920s, along with its main rival Post, the company dominated the then new packaged cereal market. The New Yorker summarized Kellogg’s reaction to the country’s economic collapse this way: “Post did […] via […]

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5 Tips for Social Media Success — Digital Savvy Consulting

Today, we are living in a world where we spend up to 4 hours a day (maybe even more!) scrolling through social media. We are constantly surfing through photo content on Instagram, catching up with friends on Facebook, scrolling through inspo pics on Pinterest or laughing at memes on Twitter. Especially since we are in […] […]

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5 Unique Ways to Promote Your Blog and Create Consistent Traffic — Lifting Words

Blogging can be a very demotivating task. It is hard to get your content through the billions of existing ones. So you start searching for ways to promote your blog posts. Everywhere you go, you get generic oversaturated methods. You try them only to compete against a million people that do the same thing. I […] […]