Content Marketing 101: Essential Tips

Curious about content marketing? Wanna learn a few tips? Welcome to content marketing 101.

Although blog posts, social posts, and website pages are essential aspects of content marketing, there’s actually much more to creating a successful content marketing campaign.

So if you’re involved in digital marketing (or plan on being), you’ll need to develop a solid understanding of just exactly what’s involved in creating a successful content marketing strategy.

Keep reading, we’ll go over a few essential tips when it comes to content marketing.

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Understanding Sales Funnels

Essentially, a sales funnel is used to describe a buyer’s journey throughout the decision-making process. It has three key phases, which are the awareness stage, the evaluation stage, and the final purchase phase.

For anyone involved in either sales or marketing, knowing and understanding how a sales funnel works is crucial because it will help them understand what their potential customers like and don’t like.

In some respects, content marketing is considered as outreach, which would place it at the top of the sales funnel, in the awareness stage. In other words, creating and publishing content is generally used to help build awareness, not make sales.

Regardless, all content strategists need to always be thinking of their campaigns as having 3 distinct stages:

  • Awareness – attracting new customers, building trust, etc.
  • Consideration – helping potential customers understand their options, convincing them to buy
  • Purchase – final stage that includes making a sale and converting prospects into customers
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Additionally, it’s not a bad idea to consider a fourth stage of content marketing as the “delight” or retention phase, where you’ll work to establish brand loyalty and keep your customers coming back for more.

Because it is the inital stage of content marketing, the awareness phase is often considered as the most important. That’s because this is where people get to know your brand. It’s where you’ll work to build trust.

However, a good content marketer will understand how to engage customers throughout every step of the journey to, ideally, keep them cycling through the funnel over and over again.

Content Needs To Be Engaging To Be King

All successful content marketing strategies have one thing in common; they need to be engaging to their audience according to every step of the buyer’s journey.

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Therefore, you’ll need to learn how to twist, or spin your content to make it effective at accommodating the needs of your potential buyers, at every step of their decision making process.

In turn, this allows your customers to use that information to move naturally towards the next step of their decision making process, which is essentially, the next stage of your sales funnel.

Another major key to a good content marketing 101 strategy is your analytics, which allows you to monitor, track, and report on your content’s numbers. These statistics are needed in order to help you continuously fine-tune your strategy, always working toward better conversion rates.

It might seem tedious, but continuously testing and tracking how well you’re doing is the only way to get an accurate idea of your audience’s preferences, behaviors, and interests.

Let’s go over a few of the questions that you should always be asking yourself when creating a marketing plan:

  • What can be done to improve and refine my content?
  • Which social channels are performing the best?
  • Are there any tools or apps that can be used to improve my content?
  • Is your content relevant and informative to your audience?
  • Does your content provide value?
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Make A Plan And Stick To It!

Having an actual plan written down, either in a word document or on a calendar is vital to any successful content marketing strategy.

Therefore, just as traditional publications use an editorial calendar, content marketers should always have a clearly outline content calendar to help them through their marketing strategy over a given timeframe.

I recommend using a calendar, which makes it easier to mark out times and dates where you can base your content on prominent events like holidays or major events.

Finally, you should also use your content calendar to not only plan out what to post, but where you’ll post it.

Remember that content marketing 101 isn’t just about blogging or posting on social media, it’s about marketing your content everywhere. Therefore, you’ll want to use any and all platforms or services that will allow you to build through outreach, including guest posting and setting time aside for a bit of PR.

Always consider all distribution channels that might vibe well with your sales funnel, strategy, and timeline.

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Keep It Fresh!

Old content, new content, it doesn’t matter. As long as it’s performing well. But the important thing is to always keep a fresh mindset, continuously refine, and don’t be scared to go back and re-purpose old content.

Need help building a content strategy for your small business or company? Don’t hesitate to contact us today. We’d love to help you grow!

Mindset Marketing For Small Businesses

In order to achieve success, it’s important for small business owners and marketers to implement a specific mentally into their approach. I like to refer to this as a “marketing mindset”.

The basic idea is similar to most other marketing approaches and includes analyzing the target market, the competition, and the ideal customer. 

Then, when the results are carefully analyzed and studied, marketers are able to make a strategic plan that will help businesses obtain positive marketing results. 

Pet Store Marketing Mindset & Philosophy: Part 1 — Pet Engine ...

What is mindset marketing?

Mindset marketing is a powerful approach to marketing that can be used by businesses to almost guarantee a boost to their bottom lines, which is always a good step towards success, no matter how small of an improvement it is.  

To be able to see from a customer perspective, and learn about what their wants/needs are, is a recipe for success, especially for small businesses that are trying to survive amongst larger competitors. 

And to know what your potential customers want, you need to put yourself in a position as a customer, and that’s what mindset marketing is all about. 

Mindset shifts you can start making today

Grab and hold their attention

Nowadays, it’s easy to capture potential customers’ attention. But when it comes to a successful marketing mindset, the most important part is to actually hold their attention once you’ve got it. 

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The information that businesses want to pass on to their potential clients can be conveyed quickly with a single ad displayed social media, or any other online platform.

Small companies that want to grow and reach new customers need to take this advantage and use it to succeed. So then, when businesses attract the customers to buy the product, they shouldn’t just sell it and think that they finished the job.

Still, they need to ensure that customers are satisfied with the products and services they’ve received, even after their initial interactions. 

Send the right message to customers at the right time

Getting the right message to potential customers has always been the most used and successful strategies for marketers. 

However, today buyers can interact with the product much easier through websites, mobile apps, and local magazines. In other words, they can literally check and buy products online, ask questions, and simply learn about anything they want from the comfort of their own home.

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Today, marketers already have the tools and supplies from the technology itself.

All they have to do is take advantage of these tools and use them to create and publish the right content to connect with potential customers in real-time. 

Research the market and present the right results

In marketing, things change rapidly because of the constant changes and updates to technology. So what’s in-demand today may not be by tomorrow. 

Thus, business owners and marketers need to constantly conduct surveys, collect data, analyze the results to learn as much as they can about the current needs of their audience. And by doing this, you’re also able to learn about what your audience will want in the future.

The key here is to always try to think ahead.

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How to create a successful marketing mindset

To create a successful marketing mindset, you need to stick to the following rules:

  1. Add extra value your offers
  2. Learn how to sell without being too pushy 
  3. Learn how to overcome problems  
  4. Give your product a reasonable price (Selling at the lowest price isn’t actually a disservice to your customers/clients) 
  5. Discover your competitive advantages and apply them

Interested in learning more about how you can market your business online? Don’t hesitate to contact us today for a free consult.

Let us know what your business offers and what your goals are. And then, together, we’ll help you create the best online marketing strategy for your small business.

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